Why Advertise?

M Food & Culture reaches 30,000 wine, restaurant, and entertainment enthusiasts per issue! Our readers try our featured dishes at the areas finest and most popular independent restaurants and they seek out the many shopping, entertainment or service options we recommend in every issue. They read M Food & Culture because they want to experience the best the Macon and Middle Georgia area has to offer.

Readership
M Food & Culture is a six-color glossy magazine celebrating local restaurants, art, theatre, entertainment, shopping, and spirits in the Macon Area, encompassing Forsyth, Macon, Warner Robins, Milledgeville, and Perry. A monthly magazine started in 2005, M Food & Culture is available free at all the finest independent restaurants, grocery stores, hotels, liquor stores and shops and at all tourist destinations and Robins Air Force Base. In a very short time M Food & Culture has become the area’s Bible for the finest in regional independent dining. It is not only available in their restaurants; it is read by their owners, staffs and clientele. M Food & Culture reaches the readers you want to reach—30,000 of them per issue—readers who are educated, affluent, and well traveled.

Circulation
30,000 readers throughout Macon, Warner Robins, Middle Georgia and beyond
Our readership extends to Atlanta and Savannah.

Reader Demographics
Affluent and educated with a median age of 40.
34% have a household income between $50,000 and $100,000.
48% have a household income over $100,000.
89% are college-educated.
18% have earned advanced degrees
57% are female

Leisure Profile
87% consume wine or alcohol at least three times a week.
37% buy wine in case-lot quantities.
92% dine out regularly.
70% travel regularly.
77% attend area venues for entertainment.
68% cook for pleasure.
66% attend regional wine and food events.
51% host dinners, parties, and barbecues.
Our Value to Readers
95% of M Food & Culture readers say our Magazine influences their dining decisions.
92% say our articles influence their shopping decisions.
85% say three or more individuals read their copy.
81% keep their copy even after a new issue comes out.

Many of the demographics that characterize food readers, explains Gary Meo, senior vice president of print and Internet sales at Scarborough Research Inc. in New York City, reflect general trends in readership, including the “maturity” of consumers. Readership of food/restaurant magazines also skews toward women, Scarborough reports, with female readers accounting for 58 percent of the audience.

But that’s a good thing for advertisers, observes Jason E. Klein, president and chief executive officer of the Newspaper National Network LP in New York City, since women tend to make most families’ buying decisions. Scarborough studies also reveal that food readers are 20 percent more likely than the average consumer to treat themselves to a meal at an upscale restaurant, and 40 percent more likely to drink certain types of wine. Moreover, Klein adds, most readers are college graduates with an annual median income of $56,000.

An increasing number of advertisers outside the food category also want to be a part of food/restaurant publications. Phyllis Pfeiffer, senior vice president of advertising at the San Francisco Chronicle, says her food/restaurant section carries advertisements from home furnishings stores, fabric shops, cosmetic surgeons, entertainment outlets, and adult education programs, in addition to the traditional kitchenware stores and grocers.